Augmenting reality with digital technology without downloading the application.
QR code FRACTAL
Augmenting reality with digital technology without downloading the application.
BASIC consists of: 3D company logo + contacts
Augmenting reality with digital technology without downloading the application.
ART Create your own unique project
Augmenting reality with digital technology without downloading the application.
ART Create your own unique project
Augmenting reality with digital technology without downloading the application.
ART Create your own unique project
Comprehensive transition of the company into augmented reality layer. From integrating the visual part of the brand into AR, to organizing campaigns with a focus on AR and the ability to collect statistics from print materials and outdoor advertising.
Wow effect, news feed, engagement, interaction, customer retention all contribute to the transfer of customers from offline to online.
The result of the implementation of web AR is the digital transformation of the company. Increased brand awareness and increased conversion of advertising campaigns and sales.
AR-business cards, booklets, stickers, flyers, posters. QR code posted in magazines, newspapers, books and other print media. Special mention should be made of AR menus, AR catalogs and AR postcards.
The result of the implementation of web AR is an increase in the effectiveness of advertising and informational messages of printed materials and the transfer of customers from offline to online.
AR bigboards, city lights, banners and other billboards. Advertising in/on transport. Signs, plaques and more.
The result of the implementation of web AR is a more efficient distribution of the advertising budget by analyzing the collected statistics of interaction with outdoor advertising. Transferring clients from offline to online.
AR label for groceries or bottles. AR-tag or clothing label. AR packaging and AR instruction or product description.
The result of implementing web AR: 1) the ability to convey the necessary information on a limited surface; 2) sales growth, because can be shared, saved or bought in one click; 3) increasing customer loyalty, because it is convenient to communicate with the seller.
Text or audio AR-instructions or technical characteristics, diagrams and images, video AR-instructions or product overview, animated 3D model of the device, all this is successfully implemented in any commodity business.
Also well applicable in the vending business.
The result of the implementation of web AR is the convenience of customers, as a result, an increase in loyalty, recommendations and an increase in sales.
At parties, banquets, corporate parties, children’s games, quests and other entertainment events, there are many options for using a QR code with augmented reality.
The result of web AR implementation is increased interest, wow-effect, viral advertising.
Interactive AR installation. «Reviving» compositions. Animated historical characters. Audio, video instructions, or text description. Exhibition with virtual 3D exhibits. Paintings and other objects of art created in ordinary and augmented reality.
The result of the introduction of web AR is to increase the interest of young people in art and attract a new wave of visitors to museums and exhibitions.
Web AR is augmented reality in the browser. This means you don’t need to install a mobile app to watch AR. Point the smartphone camera at thе QR code, allow the camera to access the website, and continue scanning the QR code. Augmented reality will oрen with which you can interact by clicking on icons and interactive objects. This technology lowers the threshold for users to enter because it is as simple as possible, does not require registrations or any additional actions.
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Проснувшись однажды утром после беспокойного сна, Грегор Замза обнаружил, что он у себя в постели превратился в страшное насекомое.
+318 99 456 7890
BOOKING@FESTIVAL.IO
Проснувшись однажды утром после беспокойного сна, Грегор Замза обнаружил, что он у себя в постели превратился в страшное насекомое.
+318 99 456 7890
press@FESTIVAL.IO
Проснувшись однажды утром после беспокойного сна, Грегор Замза обнаружил, что он у себя в постели превратился в страшное насекомое.
+318 99 456 7890
partner@FESTIVAL.IO
Shoot us a note and let’s discover what we can create together.
Augmented reality (AR) is a technology that supplements the physical world with virtual objects, images, sounds and other digital data in real time using a camera of a smartphone, tablet, computer or special AR glasses / helmets.
Augmented reality changes the perception of the environment and allows you to interact with digital objects (for example: trigger animation on click, save contact information to your phone’s address book, go to a web page, messenger or social network).
AR technology dates back to the 1960s, with the term «augmented reality» being used in the 90s.
The technology developed rapidly and in 1999 NASA applied an augmented reality system to the dashboard of the X-38 spacecraft, which learned to display objects on the ground regardless of weather conditions and real visibility.
In 2016, studio Nyantic released the successor to its game Ingress and the most important AR game, probably for many years to come: Pokemon Go. Pokemon Go has been downloaded by over one hundred million people.
As you can see, the technology has evolved from application in the space industry and the military industry (combat guidance systems are also AR) to the entertainment industry, and then it has become firmly embedded in the field of business, marketing and advertising.
At the moment, the development of related technologies (machine vision, the Internet, the power of smartphones) make it possible to massively apply augmented reality in everyday life.
Large companies such as McDonalds, BMW, Volvo, Coca-Cola, Adidas, Ikea, Starbucks and many others are actively introducing digital technology into their business.
Obviously, the era of augmented reality is coming. And now the technology is becoming available not only to small and medium-sized businesses, but even to individuals.
In the coming years, AR will become as natural as Wi-Fi, the internet or a mobile phone.
Works on web AR technology with reference to a marker and includes advanced functionality (interactivity).
In other words, the smartphone’s camera opens in a browser, the trigger that initiates the appearance of augmented reality is a QR code, and then you can interact with digital data.
QR code (Quick Response Code) is a type of matrix barcodes (or two-dimensional barcodes) originally developed for the automotive industry in Japan.
The main advantage of a QR code is its easy recognition by scanning equipment, which makes it possible to widely use it in completely different fields.
The first QR code appeared in the early 90s. It was widely used in the 2000s in Japan.
Now the overwhelming majority of modern phones have a built-in QR code scanner, which greatly simplifies their practical use, therefore to scan a QR code, you no longer need to download a mobile application, you just need to point your smartphone camera at the QR code.
In 2020, the whole world began to actively use QR codes.
So, for example, in a pandemic, a QR code allows you to contactlessly open a menu in a restaurant (in all European countries this is a mandatory requirement for any catering establishment).
We store only publicly available data (for example, company contacts or work e-mail of an employee) transmitted to us by the client (when filling out a brief or in another way).
An agreement on the protection of personal data is necessarily signed, which details the rights and obligations of the two parties, in accordance with the current legislation.
We do not share this data with any other company.
If it is necessary to delete user data from our database, the user has the opportunity to write us an appropriate letter to e-mail costaermacini@gmail.com.
We will delete the data in accordance with the law.
We do not use cookies. Our website is only accessible via HTTPS.
User data can only be seen by someone who has a physical business card or a shared link. The business card has a QR code containing a link with a cryptographically strong random identifier. A generic link usually contains a human-readable name with a short random suffix. The latter is protected from brute-force using IP blocking with progressive latency.
User input is filtered to prevent cross-site scripting (XSS).
New technologies, new opportunities, new businesses and new professions.
The inevitable digital transformation of business leads to the emergence of companies specializing in integrating content into the augmented reality layer. As a result, new professions are born, such as AR marketing mananger and AR designer.
Web AR marketing manager is a project manager who helps to transfer a company’s marketing creatives to web AR. This is a specialist who knows what solutions are suitable for a particular company in the field of AR and how to most effectively carry out digital transformation by comprehensively integrating augmented reality into the business.
Web AR designer is a specialist who creates an AR scene (enters contact information, uploads media files, sets animation) in an augmented reality layer.
The editor is intuitive and does not require any programming or graphic design knowledge. If you have any questions, you can refer to the instructions or write to the support service.
Our clients are digital studios, marketing, branding and advertising agencies, design, animation and printing studios. Companies that are involved in marketing, design, printing, production or advertising. Companies that have a marketing and / or design department on their staff and are ready for development and digital transformation. Freelancers who want to expand their competencies and increase their income. Students who like digital technology and design and who want to gain marketable competencies and a progressive profession. Marketers who understand the inevitability of digital transformation and want a progressive tool to work with. Entrepreneurs who see market capacity and prospects.