Augmented reality (AR) is a technology that supplements the physical world with virtual objects, images, sounds and other digital data in real time using a camera of a smartphone, tablet, computer or special AR glasses / helmets. 

Augmented reality changes the perception of the environment and allows you to interact with digital objects (for example: trigger animation on click, save contact information to your phone’s address book, go to a web page, messenger or social network).

AR technology dates back to the 1960s, with the term «augmented reality» being used in the 90s.
The technology developed rapidly and in 1999 NASA applied an augmented reality system to the dashboard of the X-38 spacecraft, which learned to display objects on the ground regardless of weather conditions and real visibility.

In 2016, studio Nyantic released the successor to its game Ingress and the most important AR game, probably for many years to come: Pokemon Go. Pokemon Go has been downloaded by over one hundred million people.

As you can see, the technology has evolved from application in the space industry and the military industry (combat guidance systems are also AR) to the entertainment industry, and then it has become firmly embedded in the field of business, marketing and advertising.

At the moment, the development of related technologies (machine vision, the Internet, the power of smartphones) make it possible to massively apply augmented reality in everyday life.
Large companies such as McDonalds, BMW, Volvo, Coca-Cola, Adidas, Ikea, Starbucks and many others are actively introducing digital technology into their business.

Obviously, the era of augmented reality is coming. And now the technology is becoming available not only to small and medium-sized businesses, but even to individuals.
In the coming years, AR will become as natural as Wi-Fi, the internet or a mobile phone.

 Works on web AR technology with reference to a marker and includes advanced functionality (interactivity).
In other words, the smartphone’s camera opens in a browser, the trigger that initiates the appearance of augmented reality is a QR code, and then you can interact with digital data.

QR code (Quick Response Code) is a type of matrix barcodes (or two-dimensional barcodes) originally developed for the automotive industry in Japan.

The main advantage of a QR code is its easy recognition by scanning equipment, which makes it possible to widely use it in completely different fields.

The first QR code appeared in the early 90s. It was widely used in the 2000s in Japan.

Now the overwhelming majority of modern phones have a built-in QR code scanner, which greatly simplifies their practical use, therefore to scan a QR code, you no longer need to download a mobile application, you just need to point your smartphone camera at the QR code.

In 2020, the whole world began to actively use QR codes.
So, for example, in a pandemic, a QR code allows you to contactlessly open a menu in a restaurant (in all European countries this is a mandatory requirement for any catering establishment).

We store only publicly available data (for example, company contacts or work e-mail of an employee) transmitted to us by the client (when filling out a brief or in another way).

An agreement on the protection of personal data is necessarily signed, which details the rights and obligations of the two parties, in accordance with the current legislation.

We do not share this data with any other company.

If it is necessary to delete user data from our database, the user has the opportunity to write us an appropriate letter to e-mail costaermacini@gmail.com.

We will delete the data in accordance with the law.

We do not use cookies. Our website is only accessible via HTTPS.

User data can only be seen by someone who has a physical business card or a shared link. The business card has a QR code containing a link with a cryptographically strong random identifier. A generic link usually contains a human-readable name with a short random suffix. The latter is protected from brute-force using IP blocking with progressive latency.

User input is filtered to prevent cross-site scripting (XSS).

New technologies, new opportunities, new businesses and new professions.
The inevitable digital transformation of business leads to the emergence of companies specializing in integrating content into the augmented reality layer. As a result, new professions are born, such as AR marketing mananger and AR designer.

Web AR marketing manager is a project manager who helps to transfer a company’s marketing creatives to web AR. This is a specialist who knows what solutions are suitable for a particular company in the field of AR and how to most effectively carry out digital transformation by comprehensively integrating augmented reality into the business.

Web AR designer is a specialist who creates an AR scene (enters contact information, uploads media files, sets animation) in an augmented reality layer.
The editor is intuitive and does not require any programming or graphic design knowledge. If you have any questions, you can refer to the instructions or write to the support service.

Our clients are digital studios, marketing, branding and advertising agencies, design, animation and printing studios. Companies that are involved in marketing, design, printing, production or advertising. Companies that have a marketing and / or design department on their staff and are ready for development and digital transformation. Freelancers who  want to expand their competencies and increase their income. Students who like digital technology and design and who want to gain marketable competencies and a progressive profession. Marketers who understand the inevitability of digital transformation and want a progressive tool to work with. Entrepreneurs who see market capacity and prospects.